Client: National Center for Problems of Healthy Lifestyle Development
Text: "A bullet can kill you in less than a second when it hits you. A cigarette does the same only slower"
Awards:
2010 - Shortlist / Epica Awards
2011 - Shortlist / White Square (Belarus)
2011 - ACT Exhibiton / Cannes Lions (France)
2011 - Silver Art Direction / Summit Awards (USA)
2011 - Gold / 41st Creativity Awards (USA)
Advertising Agency: TBWA\Central Asia, Kazakhstan
Creative Director / Art Director / Copywriter: Juan Pablo Valencia
Illustrator: Nurick Satarov
Photographer: Emil Amriev
2010 - Shortlist / Epica Awards
2011 - Shortlist / White Square (Belarus)
2011 - ACT Exhibiton / Cannes Lions (France)
2011 - Silver Art Direction / Summit Awards (USA)
2011 - Gold / 41st Creativity Awards (USA)
Advertising Agency: TBWA\Central Asia, Kazakhstan
Creative Director / Art Director / Copywriter: Juan Pablo Valencia
Illustrator: Nurick Satarov
Photographer: Emil Amriev
