A marketing assignment to re-brand Cadbury's Old Gold range in the wake of Whittaker's takeover in the dark chocolate market. Working in a a team of two, we created the new brand called 'Cadbury Pangea', with the macro-trend of wunderlust (to dream and aspire travel of the world) intertwined with the theme of exotic ingredients from countries thousands of miles apart back together again, thus recreating what the world once was, Pangea.