The president of the Detroit School of Art Alumni Association approached me to create a new brand and identity for the association. After discussing how to refresh the identity, I created a logo that would embrace the school's variety of disciplines. Once the new logo and brand had been established, the president approached me a second time to carry the brand to the web. With a limited budget I was able to select a Wordpress template to modify that would fit the needs of the association, but would also provide their administrator with a user friendly experience while updating content.
www.dsaalumni.org
