Using the "Lumpy" to Get Noticed
At Varolii and NetMotion Wireless, I led the creative brainstorming, concepting and delivery of multiple direct mail campaigns. These campaigns were highly targeted and utilized the 'lumpy' method to ensure getting delivery through to the right contact.
These are just a couple of samples of these projects. All were integrated with an email component and an inside sales follow up call. All were highly successful.
Responsibilities: Creative direction, copywriting, concepting, results tracking
Viewfinder Campaign - the reels featured screenshots of the product UI
Make it a Double campaign
Make it a Double campaign - the martini glasses and unique drink recipe were a huge hit with the executive audience
All-in-One campaign - illustrating how our multi-channel product served many purposes. Included custom box design
All-in-One campaign - The lumpy was a branded multi-tool
Power Campaign - targeted at the Utlitiy industry
Power Campaign - utilized custom box design with unfolding messages
Power Campaign - utilized custom box design with unfolding messages
