Lastuse - The Better Timer
Lastuse helps you to remember if/when you last used your medication. It answers questions like “did I take my medication today or did I forget”. It tells you clearly: You last used your medication “2.5 hours ago” or “1 day ago”.
The key concepts again are “Last Use” and “Next Use”. The physical timer will update these values as the user removes the medication to take a dose and then puts it back onto the timer. The Lastuse app also lets you share timer with your loved ones.
Branding and illustration - Shaivalini Kumar Digital Art Direction and Design - Abhishek Kumar
We positioned the brand at the intersection of lifestyle and healthcare in order to
create a distinction from other products in the market. The approach taken was friendly, lighthearted and accessible with an emphasis on clear communication. The mobile app was designed to be functional and intuitive with a very focused experience to get the
most relevant information to the users. Based on some very early tests with the users, colours became a huge asset of communication which ended up playing a very
significant role in the product’s visual language.
