It's not quite a home away from home, but it's a place you'd stop by before going home. It's where you'd take a date after 7 O' Clock movies. It's where you'd go on after a long & rainy day when you need a pick-me-up. 

Nimbus' branding is designed to be welcoming but calm. It's bright enough to be awake, but it's not Sunday brunch either. It's familiar, but it's refreshing. The pastel blue, clean layout, and minimalist, bright, & neutral-toned photography were chosen to encompass these ideals.