Brand Manual for Brewhaha – Micro Brewery
Here to follow is the creation of a brand manual for a microbrewery situated in Jeffreys Bay called Brewhaha. The brand manual is structured as a guideline for the brewery to follow. Also, it contains rebranding to fit in with the industrial feeling that brewhaha portrays within their restaurant and brewery.
The look and feel of the project were inspired by common ingredients used in a restaurant and brewery. Different textures were created to play with the idea of awakening senses such as smell, feel and taste. Firstly photographs were captured of ingredients such as tomato-sauce, pepper and beer mixed with ink. Then the photographs were edited in photoshop to add to the idea of consistency. This then influenced the whole approach of the project to only work with black and white.
Here follows the flat/raw designs and layouts of the Brand Manual.
Please take note that the logo of brewhaha just needed a little tweaking. I chose to keep the logo the same and create sub-logo's out of the textures.
I created a few letters out of tomato sauce. And yes it was fun and messy!!
