ABOUT THE PROJECT
The customer's need consisted in the request for a Brand, and consequently
a visual identity able to express the quality and genuineness of a product,
processed and made in Italy, with a strong peasant ethic,
which finds its essence in the culture of truffles and their derivatives.
The approach aimed at exalting the values mentioned above
with the proposal of a stylistic trait with a rustic style that finds its roots in the Middle Ages.
The identifying mark is a Herald, a descriptive symbol able to communicate,
through the symbology contained in it, the link to tradition and product,
source of Core Business.
Technically the Identification Mark, given its complexity,
has been designed in a simplified alternative version, in order to guarantee its application
in circumstances of use in reduced versions.
Good vision
