Rachel S.'s profile

The Knowledge Lab Logo

The final logo for the Metaknowledge Research Network's Knowledge Lab. I contributed to all phases of the brainstorming process and the conceptualization of this logo, which is a hybrid of the labyrinth of the human mind mixed with a challenge of assumptions. To fully grasp this background knowledge—pun intended—I spent a number of hours researching their work, research, and mission. The client was pleased with our in-depth knowledge and bringing a level of preparedness we brought to the table at each round. 
The avatar version of the logo.
This is the product of hours of research, benchmarking, and brainstorming that I did with the designer. He and I worked closely to come up with a broad spectrum of ideas per the client's request, and it worked out very well for our initital design presentation. It was a seameless collaboration, and what I consider one of the many "behind-the-scenes" roles of my position where I acted as a researcher, idea-maker, and teammate. 
The Knowledge Lab Logo
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The Knowledge Lab Logo

The Knowledge Lab, a toolbox for metaknowledge (literally, the "knowledge of knowledge) was looking for a logo that captured what they do with a Read More

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