Packaging as a brand ambassador plays a central role in market entry and acceptance in new product categories.
Trust in the brand can be actively used by manufacturers to create brand loyalty and expand their traditional product portfolio. 

Unique packaging with a clear brand message is therefore a decisive factor in the purchase decision.

HINO Energy packing carton away from similar looking and information overloaded packaging to a packaging design that is in the foreground as part of the brand and supports the brand in making the packaging an experience.
The aim is to improve the packaging design, generate attention at the point of sale and sustain customer loyalty. No other advertising medium has consumers had such long and intensive contact with. This strength must be used.