Treebox Solutions - Secured Communication

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Treebox - Freedom to Connect

Treebox is a leading provider of military grade secure mobile communications. It was strong mainly in the B2G customer

segment and wanted to move more effectively into the corporate B2B market. A new strategy and brand architecture was

developed enabling them to address these new markets while maintaining their strong government connections.

Treebox Brandmark

This Identity is revolutionary and dynamic in its approach. The development of the graphic device is built around the principle of a box but expresses more around packet data flow. Within the graphic icon itself, the left portion represents half of a ‘T’ while the right side represents the ‘B’ in its negative form. The negative shapes of the ‘B’ also represent managed digital flow of information, flowing through Treebox in secure packeting. These graphic ‘packets’ also become a key asset to developing the secondary graphic device. The vibrancy of teal reflects the colour’s values: balance, harmony, clarity and stability.