Schitzo Apparel is fashion apparel founded by Raka Cyril Damar A.K.A guitarist of Vierratale (Indonesian local band). Premium and exclusive are the main ideas to develop the original artwork. Every single artwork should be related to the concept, brand value, and style of the brand. The artwork is not only to create a beautiful illustration but should make the consumer get knowledge about the story of the concept of every single product. So, combining the concept with sketchy artwork and watercolor style was the main idea to bring the original artwork to be visualized as the brand style.