CYC Pte Ltd - Crafted Distinction
CYC is a brand with over 80 years of heritage appealing mainly to statesmen and the older generation. There was a need to encourage younger customers to try CYC. Their reputation in bespoke tailoring and craftsmanship shone through, culminating in a refreshed brand promise, ‘Crafted Distinction’, and a modern yet classic brand identity inspired by the tools of its trade, the needle and thread.
CYC is a brand with over 80 years of heritage appealing mainly to statesmen and the older generation. There was a need to encourage younger customers to try CYC. Their reputation in bespoke tailoring and craftsmanship shone through, culminating in a refreshed brand promise, ‘Crafted Distinction’, and a modern yet classic brand identity inspired by the tools of its trade, the needle and thread.
CYC Monogram
Inspired by the tools of trade, the needle and thread, the CYC monogram was created with a single continuous line to symbolise CYC’s unceasing dedication and the timeless quality of its art, from the past to the present and towards the future.
Inspired by the tools of trade, the needle and thread, the CYC monogram was created with a single continuous line to symbolise CYC’s unceasing dedication and the timeless quality of its art, from the past to the present and towards the future.
CYC’s new brand and retail store was launched in 2017 with a vision to elevate custom tailoring experience. With the new brand, CYC has repositioned themselves The company is demonstrating their commitment to distinct craftsmanship, whilst offering a product and customer journey firmly rooted in real customer needs. The brand identity offers a consistent new look that reinforces the brand idea across various touch points.
Disclaimer: © DIA Brand Consultant Pte Ltd, Project done during employment at DIA Brand Consultants Pte Ltd, Singapore
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