"Crama Ceptura" is a local winery in the Southern part of the Carpathian mountains in Romania, they are lacking a visual coherence. The concept was discussion, wine is used as a background for a chat, a discussion, is where you have a word with someone. They have three price levels: "Bun la vorba" (Good for a chat) is the entry level one, "Cuvantul liber" (Free word) is the medium level and "Vorbe alese" (Selected words) is the top level, the reserva, the carefully selected wines level.