objective: to promote the purchasing of local produce and how it benefits the communities; to persuade people to shop in local markets rather than in multinational supermarkets, by showing the benefits and the advantages of buying local produce.

 

 

The calendar shows various activities that people can do to support the local campaign. It aims to inform the people about what’s in their community, how it benefits them, what’s on in their neighborhood, where to find things they need during special occasion such as holiday seasons. It’s basically all about their own city - the message is to get people to explore what’s in their communities.

 

By using calendar, the campaign will work continuosly, as the calendar will be kept throughout the whole year, so that it will remind the people each and every day of this campaign.