IDEA
In this campaign, KFC dressed up the Pockett in an innovative new bold flavours with impeccable ingredients to impress its consumers. In return, KFC is asking the fans to express their own creativity by dressing up the Pockett
with emoticons and get a chance to win some prices. The responds were overwhelming with funny and
mind-boggling submissions. We also applied the dress-up's theme in our key visual to tie it back to the campaign without making the product losing it food appeal.
In this campaign, KFC dressed up the Pockett in an innovative new bold flavours with impeccable ingredients to impress its consumers. In return, KFC is asking the fans to express their own creativity by dressing up the Pockett
with emoticons and get a chance to win some prices. The responds were overwhelming with funny and
mind-boggling submissions. We also applied the dress-up's theme in our key visual to tie it back to the campaign without making the product losing it food appeal.
Contest submissions from fans
Campaign Key Visual
