"Fast rules everything" - NIKE
Art Direction and Illustration: Tom J Manning
Nike logo and swoosh: © Nike
NIKE WILD is a self initiated Concept Project showcasing the five fastest creatures on the planet. NIKE's emphasis on power, speed and endurance in its products led to the development of this project from a completely different perspective - that of the animals themselves that live extraordinary fast paced lives everyday without the use of equipment to enhance their already incredible natural abilities.
These creatures are genetically built to be fast, to endure, to adapt and to be the best!
These creatures are genetically built to be fast, to endure, to adapt and to be the best!
Illustrations
Sailfish
Sailfish are magnificent and beautiful fish. They are found exclusively in all the oceans of the world where the waters are warm. There are two distinct species, both of which mature rapidly, reaching 5 ft within the first year, though adults are rarely longer than 10 ft, averaging 200lb in weight. They sometimes raise the dorsal fins when hunting in packs and herding fish shoals, and are the fastest fish in the seas, having been recorded at speeds in excess of 70 mph.
Nike Sailfish Swoosh
Details
Peregrine Falcon
The Peregrine Falcon, used by men for centuries in the practice of falconry, is certifiably the fastest living creature on earth at particular times. When hunting, high up in the air, it catches prey by ambushing it. This is achieved by diving down upon it from on high, reaching speeds of over 200 mph during this characteristic hunting technique.
Nike Peregrine Falcon Swoosh
Details
Leatherback Turtle
As the species with the most hydrodynamic body design among sea turtles, leatherbacks have large front flippers that provide a lot of power when moving through the water. The largest of all living sea turtles and the fourth largest modern reptile, the leatherback is also the fastest-moving reptile. It has been measured moving at very nearly 22 mph in the water, making it the fastest reptile in the world.
Nike Leatherback Turtle Swoosh
Details
Red Dragonfly
Known by some in the UK as the Devil’s Darning Needle, and thought in Swedish folklore to be the tool used by the devil to weigh human souls, the dragonfly has an evil reputation that it hardly deserves. It is estimated that the top speed for a dragonfly is 20 to 40 mph. Speed varies greatly between the several thousand different species, though larger dragonflies normally fly much faster. Dragonflies are the fastest flying insect on earth.
Nike Red Dragonfly Swoosh
Details
Cheetah
A stunning member of the cat family, the cheetah is well known for being the fastest mammal on earth, capable, over no more than a quarter of a mile, of reaching running speeds of 70 to 75 mph, and capable of reaching such speed within three seconds of a standing start, far quicker than any super car could manage. Unfortunately, unlike the mechanical beasts, such speed comes at great physical cost. Body temperature can rise to dangerous levels , which is why the cheetah has to rest after catching prey, sometimes for at least 30 minutes, if not longer.
Nike Cheetah Swoosh
Details
Process | Making of
Sketches / Ideas
All creature illustrations
Montage Posters
Details
Nike Air Max Remix
Nike Air Max + 2013
Olympic runner Usain Bolt set a world record in the 100m sprint in 2012 by running at a staggering 27.79mph!
A small Red Dragonfly can average speeds between 20 and 40mph!
We may never be able to ever match these incredible creatures in speed and endurance but maybe one day innovative footwear design and technology will help us as Humans to finally cross that barrier.
We may never be able to ever match these incredible creatures in speed and endurance but maybe one day innovative footwear design and technology will help us as Humans to finally cross that barrier.
Thank you for viewing!
Keep an eye out for this upcoming project!
https://www.behance.net/gallery/BEAST-Extreme-Sports/11903563
