DÉL Natural is a beauty brand using only natural ingredients like the Himalayan rose pink salt, sea salt, Dead Sea mud, rose water and aloe vera. DÉL means 'Noon' in Hungarian,
hence the clock-shape logo design. It implies the best condition of the body and the fact that all the ingredients come from locations with lots of sunlight.
The logo and the colour scheme of the identity are based on their most important ingredient, the Himalayan rose pink salt. The package design is also very elegant and minimalistic in order to keep the style together.
–
Credits
Art direction & graphic design: Eszti Varga
Photography: Márton Visontai
Photography concept: Eszti Varga & Márton Visontai
