In November 2018, Miami Beach residents voted to approve the $439 million General Obligation Bond Program, passing all 3 related ballot measures with an outstanding support rate of approximately 70%.
I started to work on the project in May 2018. Usually the City is outsourcing external agency for similar projects, but in this case it was decided to produce it internally. I was in charge for creative aspects of the project. First I developed branding and visual identity in more attractive and optimistic way. My intention was to get residents 'excited' about projects and benefits for community.
The most difficult task were multiple community meetings with residents where proposed projects will be presented. This was the most challenging part since there were variety of different spaces. Initially more than 100 projects needed to be presented worth over $ 900M. Decision was to use as displays 'falcon boards' which were light, easy to transport and set up, and environmentally friendly.
Project Director: John Woodruff, Chief financial officer;
All City of Miami Beach departments collaborated on this project, especially Marketing and Communications, Parks and Recreation;
