Concours is DAIICT's annual sports festival.
When asked to design a promotional strategy for Concours 2012, a multimedia-approach was developed: T-shirts, Advert film, Posters and SMM. Yet, there is nothing new about promoting a college fest - the media choice is almost standard protocol.
The intervention began with identifying the need for design:
A) as regards the T-shirts:
1) They should communicate sportiness; as well as the sporting-spirit
2) In a technology-oriented institute like DAIICT not many students attend a sports event - create an idea of friendliness, approachability in the design
3) capture the attention of the first year students as they are in a better position to respond
4) add value to the simple t-shirts
A) as regards the Advert Film:
1) It should feel sporting, catchy, groovy and be driven by the spirit of sport (not necessarily professional / performance sport)
2) In a technology-oriented institute like DAIICT not many students attend a sports event - create an idea of friendliness, approachability in the design
3) Capture the attention of the first year students as they are in a better position to respond - reassert the slogan 'Know Concours, Know Sports'
4) Add a sense of energy as well as humour - making the College Annual Sports an activity for all!
1) It should feel sporting, catchy, groovy and be driven by the spirit of sport (not necessarily professional / performance sport)
2) In a technology-oriented institute like DAIICT not many students attend a sports event - create an idea of friendliness, approachability in the design
3) Capture the attention of the first year students as they are in a better position to respond - reassert the slogan 'Know Concours, Know Sports'
4) Add a sense of energy as well as humour - making the College Annual Sports an activity for all!
This media was then marketed on social media through Youtube and Facebook and in-lecture demonstrations.
The Video received over 650 views in Youtube alone.
The net result was student participation increased (by atleast 100% estimated). Concours 2012, being not a major event in the DAIICT social calender, assumed unprecedented importance and enjoyed participation comparable to the bigger major events such as 'Maniere' or 'Synapse'.
Ankit Dubey, convener of the sports committee won the annual best convener award for the conduction of Concours 2012