BACKGROUND
Rempah Nusantara is an Indonesian company that sells a wide variety of Indonesia’s native cooking ready-to-eat spices.
In Indonesia, Rempah means spices and Nusantara means islands. As a brand, Rempah Nusantara embraces the authenticity
of Indonesia through traditional food into instant spices to convey the message that everyone can cook.
DESIGN OBJECTIVE
Rempah Nusantara wants to promote Indonesia’s native spices by providing convenience in making Indonesian dishes without the need to add other seasonings. The packaging is a limited set that includes two traditional dish’s spices and a jar of authentic chili paste.
CONCEPT & IDEA
Because this company sells Indonesia's traditional dishes spices, I want to bring my country’s culture into the packaging. Besides batik, Indonesia is popular for its wood carvings too. It can be found in many places like sculptures, windows, doors, and chairs. Thus, I interpret the wood carvings design to the packaging to maintain the authenticity of Indonesia.
TONE & MANNER
Authentic, Traditional, Natural.
BOX CONCEPT & IDEATION
The shape of the box is inspired by the traditional house of Java called Joglo. Joglo is a type of traditional house of the Javanese and the word ‘Joglo’ refers to the shape of the roof. To maintain the authenticity, I interpret the roof to my packaging design.
