Logo - The Grand Camps

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The Grand Camps is a 7-day human and artist development program where students are taught the elite yet basic pathway to becoming a high-level creator in the fields of songwriting, music recording and live performance.

Scotty Grand is an award-winning pop, dance and R&B vocalist, producer and songwriter coming out of New Orleans, LA, with several No.1 and Top 40 hits under his belt. Growing up as the nephew of legendary Queen of Gospel, Mahalia Jackson, Scotty embraced his musical gifts early on and currently plays piano, guitar, flute, sax and piccolo, among others.

Scotty has been in the music business long enough to understand the value of having an unrivaled brand identity - therefore he started seeking a solid solution for The Grand Camps, and that's where our team came in to help.

The Grand Camps logo was built as a G monogram on a concentric circular grid, with the end result resembling a round maze, while also creating a strong emphasis and connection with their customized Grand terms: Grandeur, Grandness (states of being Grand), Grandees (students of The Grand Camps) and so on.

The Grand Camps monogram is supported by a tall, bold logotype placed on its right, securing a Grand look while forming a neat horizontal logo lock-up.

Scotty is planning to use The Grand Camps logo primarily on social media, apparel and digital content, such as infographics or event posters, in order to make the brand recognizable and secure a clean look throughout all branded content going forward.

With their curriculum grounded in proven techniques, The Grand Camps teaches The 5 Human Talents one must use in order to take control of his or hers grandest qualities and transcend in their performance endeavors.

Spiritual Talent, Emotional Talent, Physical Talent, Mental Talent, and the most impressive, Transcendental Talent, are the five elements which The Grand Camps students are trained to access, harness and apply, in order to find their own and unique brilliance.