Creative Lead: An Vu
Concept & Copy Lead: Nguyen Hoang Vu
Copywriter: Phat Nguyen
Art Director: Duc Nguyen
Planners: Khoa Tran & Thao Dang
Accounts: Giao Vu, Yen Pham, Linh Van & Nhi Doan
The brief: Pleasantly sweet and sour, iced tamarind juice is a much-loved street drink in Vietnam. Just the name of it makes one’s mouth water, let alone when it’s mixed with the tempting fizz in Mirinda’s exciting new product. We needed to make young Vietnamese people fall in love with it before they even taste it.
The solution: Create a funky expression that dramatizes Mirinda Tamarind’s after effect – one falls for it, literally.
(Please turn on English subtitles)
