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Typography is an often-overlooked art form, as content gives meaning to the very letterforms that comprise it. The art of creating various glyphs read as language is much more intricate and vital to the application of typography than is often ascribed to it. Type critic Beatrice Warde and linguist Robert Bringhurst have argued that good typography must be invisible so that the reader can focus on content and not the forms that give expression to content. The opposite is true. Gotham’s crisp, clean forms, which are an expression of Tobias Frere-Jones continuing interest in “working-class lettering,” played an essential role in visually conveying Barack Obama’s message of hope. This book I designed explains this vary view on typography being invisible.  

Gotham's connection to the World Trade Center and the tragic events of September 11, 2001 made a tribute page to the brave men and women lost that day a must. 

The technology that develops in printing influences the typefaces that are created from hot metal type to the digital world we live in today every typeface is influenced by the technology that comes before it.