Mission:
Evolve the brand. Solve pain points of Movenda's current brand, with a close look at the logo. Movenda is a software company that has a huge background in SIM development (20+ years) and is facing a transition towards authentication and identity software solutions.
Services:
Brand Identity Strategy & Design
Web UX & UI Design, Development
Outcome:
An evolved identity that should be applied on Movenda's social pages, internal products among with the brand new website.
PROCESS
Research:
The first step was to understand the pain points that the current brand had. It turned out that the main pain points were 3: visibility, adaptability, personality.
I've took a looked at Movenda's "direct" competitors to understand their look & feel and I saw that consistency was another key point that the current brand was missing.
The last step was to create 3 user profiles that could help me understand better the target audience of Movenda.
Colors:
During the research I've came up with a new color pallete that hopefully give Movenda a more bold, strong and premium look & feel.
Logo:
Since this was an important part of the evolution, I tried to use the keywords from the brand attributes to build an evolution path.
Direction
As soon as the logo was ready, I made a stylescape to set the direction of the new brand
