Re–branding
This project consisted of re branding an existing brand system. In this case it was a company called Biodiesel Initiative. Ilya; one of the current workers, told us about the process and the goals of the company. We then had to take the information and reinvent a new brand identity. I based my logo off the process of making vegetable oil. First you start with the vegetable oil, then you mix it with methanol, heat the mixture, and lastly, wash several times. This is how i got the four colors to make the ending logo.
