We worked with Reasonal on their launch, which included strategy, branding, website and product design/development.
Credits
Strategy, Branding, Illustrations, Design and Development by Dreamers
A supportive brand
Reasonal wants to help the user finding the truth on the internet, avoiding the spreading of fake news, dangerous for the individual and for the businesses.
It's a supportive and friendly guide ready to offer support when needed.
We designed the identity based on these values. The logo summarize the guide aspect of reasonal - representing an arrow pinting to the right direction.
The main color is a deep calming blue, while the secondary brand colors are bright and well serve the purpose of highlighting the right path.
The font we choose is Steradian, with its curved but still clear-cut lines well represents Reasonal persobality.
A clear website
We designed and developed the website which clearly explains the product and its functionality. The users are called to act and install the browser extension or check the twitter bot in order to find what is legit on the internet.
To support the brand we also designed different illustrations which could clearly express the Reasonal mission.
The reasonal index cards
Reasonal works as a browser extension and as a bot on twitter.
We also designed the reasonal cards which are used to give an overview of the news on the internet.
An informative blog
Reasonal wants also to educate the user in understanding how to better surfer the internet. We designed and developed the blog together with unique illustrations designed for each article to better express the content.
A collaborative platform
Reasonal wants to user to take action and share the truth.
To do so we supported them creating an unique product where each news can be reviewed and shared.
A clear deck template
We supported the Reasonal team creating a clean and functional template for the presentations. We wanted them messages to come across in the most clean and effective way, we also designed specific illustrations to support the storytelling.
Wrap-Up and Results
This project was successfully launched in April. In 3 weeks we built the strategy, the overall design and the development thanks to a super effective team work.
We're still supporting the Reasonal team in expanding the product offer, stay tuned to see more.
If you also need a full branding or a brand revamp, get in touch with us ;)
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