I worked with Kurt Geiger to create a campaign strategy that could be built upon seasonally to create a playful, energetic and engaging campaign narrative.  Each campaign celebrated Kurt Geiger’s London roots and maximised the use of talent.  

Each cast member selected was matched with a product that best represented their individual style and could be used to champion it. This strategy continues to be utilised by Kurt Geiger almost three years later. 

I created a robust, strategic communications roadmap that utilised all assets created on-set and had a large focus on releasing memorable and engaging content.  Taking into account both ATL and BTL assets, I additionally mapped out partnership opportunities across popular podcasts.