Driving school wanted to increase the enrollment of its courses. So, they decided to give away a special course for driving on slippery surfaces.
To advertise it on magazines and newspapers, I have designed this concept with the headline "Believe it or not, there are worse skids than this", using the old joke about falling in the shower combined with the widespread "black man wasp" meme. The sub headline completes the idea: "Improve your driving technique on slippery surfaces".
Given its inspiration from wassap viral jokes, we created a gif to spread it to young audiences through mobile phones.