Hyper Island
Module:
Strategy and Innovation
Client:
TESCO
There is a lot of talk about the transformational power of digital technology.
The Hyper Island module called “Strategy & Innovation” is aimed at turning this talk into action by providing businesses with concrete innovation plans. The project explores the Activity Cycle methodology to find potential market gaps which a company can fulfill not only for their own good, but above all for their customers’.
The challenge
Define towards which markets Tesco should extend its business and how.
The solution
Tesco smart move. By selling low cost energy monitoring systems (based on Raspberry pies), Tesco will enter the energy market and offer its customers not only an easy way to save energy and the environment, but also an efficient home economy tool to accompany their everyday life.
Tesco, is already an expert in Big Data analytics and automated data collection software, By tracking customers energy habits, TESCO can give accurate recommendations and predictions about when and how they can use energy in an effective way. Tesco is known for being a supermarket, but food and supplies are only a small component of the household resources. With a small gamification component, each user will also be able to compare their energy usage with the ones of friends & family, or with similar households to offer an extra usage incentive.
Finally thanks to the combination of Big data and customers behavior analysis, demographics and energy tracking Tesco will be able to provide its customers with accurate recommendations and tailored guidance for small and big life choices connected to households.
My involvement:
Development of customer activity cycle.
Research on new, low cost, energy tracking tools and behavioral science.
Ideation, concept development and strategy.
Presentation.
Customer activity cycle to track and visualize all the actions customers currently go through to optimize their household resources.
Value gaps in which Tesco could potentially focus to find new market opportunities, simplify the activity cycle eliminating wastage, create a long lasting bond with customers and enter their everyday life in a more meaningful way.
How the customer activity cycle could like like if Tesco implemented our solution.
