NutriSoy's ever inventive and diverse range of soy-based milks were set to launch their latest Soy milk infused with Oats and Quinoa. The challenge was to educate Singapore on the benefits of this new trend of infusing milk with superfoods. 

Furthermore, we learned that the Singapore market were very new to Quinoa. And so we created a bite-sized snippet of capturing Singaporeans trying to pronounce the word Quinoa with the message that while it might be a hard word to say, it's super easy to drink.