Mind. Body. Wallet.
Burger King direct mail piece for Mom's
Burger King direct mail piece for Mom's
Our client, Burger King, had an existing database of over 2 million kids that participated in the BK Kids Club Program, which it had been targeting for years. But with the new Healthy Choices menu rolled out in 6,000 restaurants, it was now imperative to reach out to the true target of the new messaging: the Moms. The catch was, it had to stand out enough to reach an audience that is bombarded daily with promotional messages. And it had to do it in Burger King's irreverent tone, while still appealing to a feminine audience. So we created a piece that appealed to what Mom's value most: their mind, their body...and their wallet!
The mailer had the look and feel of an invitation to a upscale spa, yet as the pages peeled back it revealed all the reasons why Burger King was a true fit for her fast food needs. And the cherry on top? A $10 gift card to try it all out!
The mailer had the look and feel of an invitation to a upscale spa, yet as the pages peeled back it revealed all the reasons why Burger King was a true fit for her fast food needs. And the cherry on top? A $10 gift card to try it all out!
