Client
Popee is a young French start-up created by an energic and engaged entrepreneur. Convinced that each of us can have a positive impact and a role to play to save the planet, Audrey chose to help us all in that mission… when going to the loo. Audrey created the first made in France toilet paper recycled from office paper bins.
Challenge
Develop a strong and impactful brand identity within the existing digital native vertical brands landscape that both mixes positivity, French know-how and a witty social responsibility component;
Solution
FutureBrand created a fresh and fun brand embodied by a cute mascot, dear to Rabelais and Audrey: ‘Popee’ the chick. Used across all brand touchpoints, Popee is the hero of all of our packagings and the proud protector of our planet, and our bottoms.
“ Je dis et maintiens qu’il n’y a tel torchecul que d’un oison bien duveté, pourvu qu’on lui tienne la tête entre les jambes. » Rabelais, Gargantua
