The Background
A recent proposal for the branding of Newcastle Hospitals Charity, a charity current support three local charities, all working towards helping those effected by health issues. The clean typographical logo is design to sit clearly without over shadowing other partnering charities, working predominately as an umbrella brand asset. The soft colour palette is welcoming and friendly and bold typography projects a clear message. The heart asset is bought in to compliment and pay homage to the NHS Newcastle's tag line of 'Healthcare at its best with people at our heart'.
Created as part of the wider branding for the NHS Newcastle Trust, the bridge and tag line is used across all materials within the Newcastle Trust. After a lengthly process exploring a range of routes from abstract to hand draw we finalised the design with a clear vector logo with the iconic Tyne bridge. A suite of assets were also created to sit alongside the bridge to enable scenes to be built.
