This is spec work for FIFA I did while at Miami Ad School.
Tasked with making soccer (football) more interactive for fans, we focused on one undying truth: Watching your team lose to a bad call sucks!
FIFA's Watch & Whistle is an app that allows you to put the ref up for review.
PRINT
A print campaign will focus on the new found power of the fans and direct people to the app store.
BANNER ADS
Banner ads placed on sites frequented by soccer fans will speak to the emotion of seeing a bad call.
