Thuli - PSA
Brief
The brief required an animated sequence to serve as a public service announcement for round-a-bout water solutions, a non-profit organisation.
Rationale
Round-a-bout water solutions is a non-profit organisation dedicated
to relieving water crises that affects many African children. Typically however, it is the daughter in the family who is obliged to walk an average of 12km a day to fetch water for the family. This means that there is often little time available to attend school.
to relieving water crises that affects many African children. Typically however, it is the daughter in the family who is obliged to walk an average of 12km a day to fetch water for the family. This means that there is often little time available to attend school.
Round-a-bout water solutions developed an innovative ‘play pump’ that pumps water to a reservoir, as children ride it during their break time at school. For this cause, ‘design thinking’ has already taken place, and the aim of the PSA therefore is to represent how ingenuity of this kind can greatly impact on and solve cultural and social issues in poorer areas. ‘Thuli’ becomes the protagonist in the PSA.
Research & Documentation
Character Design
Storyboarding
And here she is. Enjoy!
