Coco Aloha

Corporate Design Corporate Identity design graphic design package design Packaging product design

Maresi

Coco Aloha

New milk substitute product

available in food retail since 2017

the job

Creating a full-scale brand identity ensuring client-brand-bonding.

Developing the brand concept, design, logo as well as the product name.

Creating all means of communication (on- and offline) as well as POS/POI.

Communication strategy development.

idea & design concept

The basic concept and design idea stems from a fresh and cheerful key visual drenched in popular and friendly colors associated with holidays. The contemporary design meets current styles and fosters both a playful and lively experience of sunny holidays, as well as current food trends (lactose free and vegan). These components support the product to stand out from the competition clearly and convincingly as an exciting, new, and tasteful milk substitute.

the claim & core messages

The clever use of a relaxed and warm language style communicates the product’s delightful claim and its core messages, incorporating the notion that the product is the perfect combination of joy and good taste without using milk. Additionally, the versatility of the core product “coco aloha Coconut Milk” is its top USP, it is highlighted for being equally suitable for drinking, cooking, and baking.

Emotion & Effect

The strong holiday feeling is instantly transported to the target groups through palm trees, beach, and sea imagery in the design. The eye catcher effect enforces the shelf-impact and stimulates the target group’s curiosity to try something new.