Our client is a Saudi BI solutions company. It enlightens companies about what is happening and helps them base their strategies on valuable and meaningful insights.
Context:
Today, data has become capital. A large part of the world’s biggest tech companies’ value comes from their data, which they’re constantly analyzing to produce more efficiency and develop new products. As a BI consulting firm, we deliver our clients true facts and help them understand and perceive the truth in the midst of all the quantity of information, so they can visualize the future.
Mission:
Provide the truth.
Value:
Making the invisible visible.
Promise:
Uncover the future of your business.
Brand strategy: Myriam Chebbi
Naming: Myriam Chebbi
Art direction: Mohamed Amine Hajri
Creative direction: Yasser Joudi
November 2019 - Attract Agency
The main concept was to bring the truth and the knowledge to light, and to make the invisible visible, meaning the data which is the key player in the decision making and the business intelligence. With that enhancing the client’s perception with valuable insights.
The logo is derived from the concept and simply illustrate the insight concept.
The outlined letter B with a subtle hint to the vision with the eye symbol in the negative space of the B to form the final icon for Basserah brand.
The logo is derived from the concept and simply illustrate the insight concept.
The outlined letter B with a subtle hint to the vision with the eye symbol in the negative space of the B to form the final icon for Basserah brand.
In the variety of touchpoint, and to keep the brand consistent, we made the eye symbol the focal point guide to the message being transmitted. Going back to concept of enhancing perception and shining light on the knowledge.
