There’s always been a unique culture about this festival, mostly for the great relationship between the connection between the action sports (surf, skate and BMX), the live music and the brands.
Working with the festival organisers, the Title Sponsor (Relentless) and Associate Sponsor (Vans), I created a Composite Logo and Visual Identity System that crossed a wide range of media, including the design, construction and content management of the event website, advertising across digital, print and environment to live event including festival branding, decor and merchandising.
