Eatawhey is a homegrown brand offering pre- and post-workout whey protein bars and granolas, suitable for Keto, paleo and vegan diets.
For the logo, Ankeeta Chawla (founder of Eatawhey) knew that she wanted an emblem made with a dumbbell and whisk, along with the clever tagline. The packaging design needed to appeal to the young gym-goers and fitness enthusiasts, while communicating the benefits of the product in a simple way.