Whitney E. Gregg's profile

SIMPLY ORANGE REBRAND

Whitney E. Gregg
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Packaging
In this project, I teamed with a colleague from the industrial design school to develop new package concepts for a product within the still beverage division of The Coca-Cola Company. Through the process of research, conceptualization, we developed working scale prototypes of new packages complete with new brand identity and marketing/merchandising concepts. We worked with a number of different stakeholders within The Coca-Cola Company to refine the concepts and develop prototypes. This is visual timeline of the 10-week project progression.
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
design Prototypes package design identity logo Simply Orange Collaboration
SIMPLY ORANGE REBRAND
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Whitney E. Gregg's profile

Owner

Whitney E. Gregg's profile
Denver, CO, USA

SIMPLY ORANGE REBRAND

Rebranding

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives