Beyou is the most exciting and disruptive health bar to hit the health food market this year. Its main target audience is ‘millennial women on the move’. Think active, vibrant, fun and social. Beyou were looking for a designer that would create something that would disrupt the health food market. 

Part of Beyou's initial marketing stratergy is to give away free samples to social media influencers and to use their imagery for advertisement campaigns. Part of this brief I needed to create branding, patterns, packaging design, billboard advertisement, social media advertisements, an iPhone cover and a postal envelope design. The flavours that Beyou wanted me to focus on were Berry, Mocha and Coconut and to create my own product copy too.