AERSTONE SINGLE MALT WHISKY
With the release of Aerstone's two Single Malt whiskies, we designed a campaign that cuts through the confusing whisky jargon, and simply offers the buyer a choice between the Smooth Sea Cask or Smoky Land Cask.
"As a straight talking Single Malt. You have a choice. Sea Cask; smooth, easy. Or Land cask; rich, smoky. This campaign celebrates welcoming & simplistic flavour sign-posting that can either hero one bottle or the pair."
To visually represent this simple concept, I styled the campaign on the black and white colour from the bottle labels, while maintaining a premium feel by incorporating metallic copper highlights within the design.
To visually represent this simple concept, I styled the campaign on the black and white colour from the bottle labels, while maintaining a premium feel by incorporating metallic copper highlights within the design.
The campaign materials consisted of a Static One Sheet, D6, Social Motion piece and Facebook Carousel focussed at the two markets, The Shopper and The Drinker and how the copy speaks to each slightly differently. I also designed a straight talking point of sale display for when the two whiskies are released into stores, which followed the same simple choice design.
Aerstone’s aesthetic is as straight talking as its attitude.
Stripped back to a minimal palette and bold typography, Aerstone is the embodiment of simplicity and refinement.
And freed from highland views, warming firesides and other typical whisk(e)y brand assets, Aerstone wears is message on its sleeve, speaking directly to the viewer with confidence and warmth.
