The Brand
Narrative Publishers is a new and growing book printers, publishers and distributors. They are also developing an online (web & mobile) platform for self-publishing of books, making publishing ever easy for writers. I was too excited for this branding project from day one. This brand identity project included logo, style, fonts & colors for Narrative Publishers. The idea was to keep everything simple, classy and modern. Like every other project, me & my team did extensive research on the brand itself and other things related to it. We wanted the logo to be memorable too besides keeping it simple. We created a rich monochromatic color palette for the brand which spreads over the whole system including icons. Besides these, a big milestone of this project was icon design. Four commonly used specialized icons are designed to start with which will be used in Narrative’s website and mobile applications.
As ‘Narrative’ is a publishing organization, it has a strong connection with sentences and paragraphs which I used as the base idea of the mark. If we look closely at any written script, we see some random patterns of fillings & spacings in it. Words, sentences and paragraphs are random in their fillings but meaningful in their symbols, signs & what they represent. Here I was dealing only with fillings & spacings not symbols & signs. Therefore, Keeping these fillings (not spacings) random was the basic requirement of this concept to keep it natural in itself. However, spacings couldn't be kept random as they are somewhat constant in their sizes in every script.
Four specialized icons for Narrative app & website are also designed, which are: reading now, Library, Search and Store icons. Bars used in the logo are also kept as a basic design element in icons. More icons based on this paradigm will be designed in future.
