Wildcraft is a brand for those who seek adventure. Thrill and danger runs in their viens. Tall mountains, deep oceans, fast rivers and the dangerous wild calls them to explore.
In such times, once can oly rely on a sturdy mate that will keep all their belongings safe and sound as they embark on their adventures. Wildcraft as a brand is about adventures. The brand dedicates itself to outdoor enthusiasts who are always ready to head out.
The campaign is a creative representation of how the produtcts form Wildcraft are made for adventure seekers. Different thrilling locations, gradually form a backpack visually. The tagline completes the frame with accurate communication.
