DENVER BRONCOS
-Current helmet design and logo maintained to honor the Super Bowl teams of the late 90s and 2000s.
-Current orange + Retro powder blue + white mask to evoke the classic uniforms worn from 1967-1996.
HOUSTON (OILERS) TEXANS
This is a dream and only a dream. When the Oilers moved to Tennessee and became the Titans they maintained the rights to the Oilers brand...and they are holding it hostage, robbing the football world of one of the cleanest color palettes (and overall designs) in sports. #freetheoilers
SEATTLE SEAHAWKS
-Helmet design and current logo / colors maintained to honor the 2013 Super Bowl team.
-Glossy feather inclusion (stripe) maintained.
-Helmet color: Retro silver (1976-2001).
SAN FRANCISCO 49ers
-Current design and colors maintained.
-Logo: Remove interior gold outline | Increase size of “SF” for a slightly more modern takeon the iconic design.
MIAMI DOLPHINS
The retro color scheme and uniform design is a fan favorite already. Even though I like the most recent rebrand, returning to this iconic look is the right play.
-Logo: Sun design from current logo maintained | Simplified design and angle of the retro dolphin (bringing back the tiny “M” helmet!).
TAMPA BAY BUCCANEERS
First of all, I am a fan of the 2020 rebrand. The sooner we can all forget the 2014-2019 look the better.
That being said, I have always loved the original “creamsicle” uniforms worn from 1976 to 1996 and I don’t think I am alone.
-Logo maintained from current design.
-Retro, creamsicle stripe and mask.
-Black accent.
PHILADELPHIA EAGLES
A tribute to the fan-favorite lids worn from 1954-1995.
The current wing design, solid silver (interior accents removed) applied to retro Kelley green paint with a grey mask.
NEW YORK JETS
The 90s script “JETS” combomark featuring the jet flyover is applied to the current “Gotham Green” paint job with a black mask.
CAROLINA PANTHERS
The logo stays the same. That’s about all that does!
-Black panther, black lid.
-3” blue stripe runs 3/4 from front to back, capped by the player number at the bottom of the stripe.
-The Panthers look is dated. The rebrand starts with a fresh take on the helmet.
NEW ENGLAND PATRIOTS
It’s a new era in New England.
The new look maintains the dynasty logo and color scheme while throwing it back to the white helmets, mask and center stripe worn from 1962-1992.
ATLANTA FALCONS
The Atlanta Falcons missed the mark with their 2020 rebrand in my opinion.
*The retro option for 2020 is the only bright spot.
-The new design features the current logo sans red on the classic glossy black lid...PRIME TIME.
BUFFALO BILLS
Say what you want about the 90s Bills and losing Super Bowls, but that team was dominant and the 90s was the greatest era of Bills football.
-Current logo size and placement applied to retro red helmet.
Jim Kelly, Thurmond Thomas, Andre Reed, Bruce Smith...
MINNESOTA VIKINGS
I like the new helmet paint but I wanted to add a little more gloss. Matte paint has been so overused in college that it has been ruined for the NFL.
TENNESSEE TITANS
I like most of what the Titans did with their rebrand in 2019 but I thought they could have simplified their design and achieved a more timeless look. I feel like the current look will last 5 seasons.
-White lid with current chrome stripe and mask.
-Logo: Shield sans flames (the version with the flames would be a nice shoulder inclusion). The shield and, by extension, the “T” become more prominent and the design becomes cleaner.
ARIZONA CARDINALS
The Arizona Cardinals have always had white helmets and I’ve always liked them so this is a bit of a hot take. The idea behind the switch to red is really an opportunity to energize the franchise and the fan base with a flashy new look that matches the flashy new offense led by Kyler Murray. With regard to tradition...the Cardinals are used to losing, outside of the Kurt Warner years and a few seasons under Bruce Arians. All that to say, they could benefit from a fresh coat of paint. Red paint.
-Logo stays the same.
-Red lid | Black masks.
CLEVELAND BROWNS
Loved the 2020 redesign.
-White masks are a clean throwback to the 80s and 90s and they match all the white that was brought back to the uniforms in 2020.
KANSAS CITY CHIEFS
Simple, clean update for the defending champs:
-Black removed from logo (there is no black anywhere else on the uniform so the two-color, white-red logo makes sense and it looks cleaner).
-“KC” enlarged.
-Overall logo slightly larger on helmet.
NEW YORK GIANTS
The team uses these as throwbacks already. I would make this the primary helmet.
-Current paint | Script “GIANTS” logo | White masks.
Teams with no changes to current helmet...for now:
Chicago | Dallas | Pittsburgh | Green Bay | Detroit | LA Rams | LA Chargers | Las Vegas | Indianapolis | Jacksonville | New Orleans | Baltimore
Thanks for checking out my rebrand ideas. Feel free to leave appropriate feedback in the comments!
You can view my portfolio at brandmountaindesign.com.
