My ART Network class was commissioned to create a new ad campaign for the Florida-based legal/medical referral service 1-800-ASK-GARY, which would then be executed by the production company Media Mogul. My team came up with the "I Got This" concept, where Gary is shown consulting people throughout his life. I storyboarded the variation of this concept centering around legal advice.
My team's concept ended up being the one selected by both companies. However, the concept and script for the commercial changed during production. Despite this, elements of my storyboard ended up in the final product.
