Basic Info
- Industrial Designer
- Tektos
- Location: Hong Kong (historical), Hong Kong
- URL: http://www.francoishurtaud.com/
- Twitter: @francoishurtaud
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- School: École de design Nantes Atlantique
- Major or Concentration: Industrial
- Student Status: Graduate-level
Creative Fields
Profile
I have begun my designing career in 2010 as a freelance and studio designer after graduating from my Masters Degree in Advanced Studies in Cross-cultural Design at Shanghai University and a Bachelor in Industrial Design at L’Ecole de Design de Nantes in France. Prior to joining Tektos, a Hong-Kong based lifestyle and technology accessories company, I have worked with Michael Young (Hong Kong), Alan Chan (Hong Kong) and Perennia (Montreal).
Since my childhood, I have always had the passion for art, science and technology; passions that I have cultivated and improved through formal educations and apprenticeship.
Philosophy
Through my experiences, I have learned about design thinking, how a solid methodology can lead to tangible concepts, and focusing on solving user needs. In Montreal, I discovered that the power of social and sustainable design, an approach that since then remains constantly at the back of my mind when creating. In Shanghai, I became aware that design is tied up with one’s cultural aspiration and education. In Hong Kong, I was exposed to luxury design as a domain where the boundaries between form versus function and necessity versus desirability get blur. I learned in Shenzhen about the reality of the product making industry and the difficulties of manufacturing. I now think of design as an equation, trying to find creative solutions to balance between functionality & aesthetics, sustainability & profitability, viability & legitimacy.
Methodology
Along the design process, I use different tools such as: Brainstorming, Market analysis, Sketchbook, Photorealistic 3D rendering, Brand value & company identity, Color, material and technology trend, Technical feasability, Life scenario, Ergonomic research and so forth.
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- Member Since: 03/21/2011






